Hormoz Ahmadzadeh

Hormoz Ahmadzadeh

How I came to coaching

My work has been particularly rewarding when it has been with marginalised people.

I overcame a major debilitating low point 19 years ago and have gone from strength to strength through heightened self-awareness, confidence and resilience. I received cognitive behavioural therapy and coaching during this self-rebuilding and difficult period. I was inspired by how useful both of these experiences had been.

In 2009, I completed diplomas in Personal Development and Executive coaching from the Coaching Academy, accredited by the International Coaching Federation. To now have the opportunity to create the space for people to examine their own personal challenges via the coaching and training we provide is the best possible reward.

The feedback from people we have worked with time and again confirms the impact that these interactions can have on their lives. Training in groups allows for the introduction of new ideas and thinking followed by sharing of experiences between the participants. Our longer programmes then have a coaching element which consolidate personal approaches for individuals.

In their simplest form, coaching sessions are one to one conversations. However, quite a lot can transpire over these conversations. Some people approach them thinking that they will get advice from an ‘expert’, not realising that they themselves are the experts in their own lives.

My approach to coaching

Coaching is certainly a two way relationship and because it’s truly ‘person centred’ I have been delighted to watch people get to ‘light bulb’ moments or realise that they have so much more going for them than they ever thought. Over the years I have also been surprised by the amount I have learnt from my coachees.

This, together with what several have reported as a major shift of thought and behaviour after a relatively short time, has made it the most rewarding of any job that I have ever had.

Coaching allows people to consider the following:

- Examining self-awareness and mindset

- Recognising their strengths, resilience and confidence

- Realising what their limiting self-beliefs are, where these come from and what it means to start shedding these received beliefs

- Gaining clarity of what is right for them and not what others’ expectations are of them. The list can go further as people sometimes look at very specific aspects in their lives.


My career has included education, marketing, sales, electronics engineers in oil exploration, importation and finally training and coaching. The need to adapt and take on new challenges has been really important in my development.

My experience includes several years in business development as an executive and then a manager. During this time, I worked for global companies like 3M and in IT Training, for New Horizons who are the largest franchised IT training company in the world. I was then head-hunted to work at Manchester Business Worldwide as their Corporate Development Manager, helping establish a new centre in Dubai amongst other responsibilities.

The last ten years have been spent in the world of Learning and Development. I am also a fellow of the Royal Society of Arts - FRSA.

My other activities apart from developing Result CIC’s work with coaching and training include:

Delivery of Personal Effectiveness workshops to managers and leaders at private sector organisations as a freelance facilitator for Simitri Group International, a global training, coaching and consultancy company.

In May 2019 I have become a trustee of 42nd Street, a charity working with children and young people living with mental health issues aged 11-25.

Coaching volunteer for entrepreneurial Young People for UpRising, a youth development organisation.

Coaching volunteer for Coaching Inside and Out (CIAO) at Styal Women’s Prison and then paid work at Kirkham Prison.

NDA 2015 Power 100 iLM

Result CIC works with charities and social enterprises to offer low cost coaching and training to inspire their clients to work on the beliefs which are stopping them going forward in life. Result CIC is dedicated to reaching members of the community who do not normally have the opportunity to receive such training and coaching.  

Learn how we work





Company Reg Number: 8096008